Multilingual training video for distributed teams.

Onboarding, trade execution and change communication produced once and localised into every market you operate in — without going back to an agency for each revision.

At a glance

• Typical delivery: Under 7 days
• Languages: 40+ from one production
• Source material: Docs & decks to video
• Brand: Brand kit applied by default
• 40+ languages
• SCORM & LMS
• SSO/SAML · SCIM
• SOC 2
• Under 7-day delivery

The challenge

What group L&D and commercial teams are working against

1. Localisation capacity, not localisation willingness
   L&D teams rarely have the resources or time to run large translation projects alongside the day job, so material ships in one language and lands in one market.
2. Onboarding never finishes
   Frontline and sales attrition means continuous onboarding, and every departure takes market knowledge that was never recorded anywhere watchable.
3. Agency lead times outrun the business
   Production quoted in months arrives after the range, the structure or the planogram has already changed — so the film is out of date on delivery.
4. Local teams improvise their own materials
   When central content does not arrive in the right language quickly enough, markets build their own. Consistency and brand control erode quietly.

The solution

How we solve it

We produce your commercial and onboarding material centrally, then localise it into every market from the same production — so one piece of work reaches the whole footprint.

Produce once, localise everywhere

Voiceover in 40+ languages generated from a single production, rather than briefing, quoting and managing a separate project per market. This is usually the step that decides whether a multilingual rollout happens at all.

Start from material you already have

Documents and presentations to video are built in from the Pro plan up, so most teams begin with the manual or deck they already maintain rather than writing anything new.

Revisions that do not need a supplier

A range or structure change means regenerating the affected scenes, not recommissioning the film — which is where agency retainers stop being economic.

Brand control across markets

Colours, logo, type and tone are set once and applied by default, so local teams work from the central format instead of improvising around it.

Formats for how field teams actually watch

Every aspect ratio exported, so the same briefing works on a phone between store visits, in a depot induction and inside the LMS.

Commercial and safety from one pipeline

Warehouse and plant training does not have to compete with trade content for production capacity — both run through the same engine and brand kit.

Deliverables

What we produce

1. Field sales onboarding
   Route, range and call procedure for representatives and merchandisers, in their working language.
2. Trade & planogram execution
   Shelf standards shown rather than described — animation makes a layout unambiguous where a PDF cannot.
3. Product & range launches
   Every launch briefed identically in every market, on the same day.
4. Food safety & hygiene
   HACCP and hygiene protocol for plant and warehouse teams, refreshed on a cadence.
5. Structural change communication
   Reorganisations and leadership changes explained once, then localised per country.
6. Existing manuals & decks
   The documents you already maintain, converted into something field teams complete.

Implementation

How a rollout runs

1. Scope
   A discovery call to identify the highest-volume material and the markets it has to reach.
2. Build the master
   We work from your existing manual or deck and lock your brand kit, so every later video inherits the format.
3. Localise
   Voiceover generated for each market from the same production, with no separate brief or quote per language.
4. Hand over updates
   Your team takes routine range and structure revisions in-house, and our team handles larger productions.

Context

Why this is structural rather than a one-off project

Consumer-goods training pressure comes from workforce shape rather than regulation, which is why it recurs every year instead of clearing.

• Continuous attrition
  Frontline and sales attrition commonly runs from 25% to over 40% annually and reaches 60% in some environments, driving recruitment and training cost and eroding market knowledge.
• A multilingual footprint
  A distributed workforce is a multilingual one, so every piece of content is multiplied by the number of operating languages before it can be deployed.
• Mixed-risk sites
  Workforces span offices, warehouses and factories, so commercial training and safety training compete for the same production capacity.

The scale of it

• 25–60%
  annual attrition in FMCG frontline and sales roles
• $29.9bn
  frontline training market in 2025, growing 16.5% a year to $64bn by 2030
• 40+
  languages from a single production, with no per-market commission

Who we work with

Teams this is built for

• Regional & group L&D
  You serve several countries from one team and cannot fund a production per market.
• Commercial & trade marketing
  Your execution standards only pay off if field teams retain them.
• Internal communications
  You announce structural change across markets and need it understood, not merely circulated.

Frequently asked questions

1. How does localisation actually work?
   You produce the video once, then generate voiceover in 40+ languages from the same production — rather than briefing, quoting and managing a separate project per market. That single step is usually what decides whether a multilingual rollout happens.
2. Can you work from material we already have?
3. Is this a treadmill?
4. How does this compare with an agency on cost and time?
5. Do videos stay on brand across markets?

One production. Every market you operate in.

Bring the manual or deck your field teams are supposed to have read. We will scope the localised version.